Jim Hill has written this interesting article relating to the POTC franchise, the merchandise, and the further sequel possibilities:
http://jimhillmedia.com/blogs/jim_hill/archive/2006/05/31/2652.aspx
I must say, I personally wouldn't believe that Johnny Depp is interested in doing a fourth POTC movie. But maybe money might be such a big factor that it would lure Depp to do it. Considering Depp's importance to the franchise, he could probably ensure a big % of the profits the movies make, giving him a chance to make huge amount of money. And we are not talking about just a "regular" 20-25 million paycheck here. Depending on what his actual cut is, Depp might earn more than 100 million dollars from the profits of the two POTC sequels. Like Hill has written, rumours have speculated that the combined production and marketing budget for the movies would be even as high as 600 million dollars, which shows that Disney is doing everything it can to build this into a mega franchise. Considering this, it wouldn't be surprising if they would give Depp pretty much everything to come back for even a fourth and fifth movie.
Because face it, it is Johnny Depp who IS the franchise. If you took him away, the movies would lose the majority of their appeal. The (un)-charisma of Orlando Bloom and Keira Knightley wouldn't be enough to support the franchise. So, it is Captain Jack that they need.
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The first Pirates of the Caribbean was great in every way, the best part of the other two was the special effects… the question now is, if they come out with a fourth, will it maintain the quality of the first?
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